A Marketing licence authorizes the licensee to promote cannabis for the purpose of selling it in British Columbia. A federal licensed cannabis producer is required to have a marketing licence to promote their products in B.C.
To apply, you
*Cannabis stores do not need a marketing licence to promote products at their store.
When you apply for a cannabis marketing licence, you will need to upload your Selling It Right certification information. Read more about Selling It Right.
A cannabis Marketing licence allows licensees to promote the products of licensed federal cannabis producers to:
This application requires:
The application fee for a cannabis marketing licence is generally non-refundable.
However, the Liquor and Cannabis Regulation Branch (LCRB) may consider a refund if
The LCRB will not refund an application fee if work on the applicant’s security screening has begun.
To request a refund, email a written request to LCRBCannabis@gov.bc.ca with reasons for the refund. The deputy general manager of licensing has the discretion to approve or deny the request.
Review the Cannabis Marketing Terms and Conditions Handbook (PDF, 273KB) and the advertising and promotion guidelines to understand the terms and conditions of this licence.
Depending on your type of business, you'll need to submit different documentation.
The business types include:
Associates (directors, shareholders, partners, etc.) of applicants are required to submit documentation for security screenings.
Learn about the associate forms you must submit with your cannabis marketing licence application.
Once you have gathered and prepared the necessary documents, log in to the liquor and cannabis licensing portal with your BCeID.
Once you submit your application, you will receive an application number from the LCRB.
Contact the client support team.
