When your community is ready for a new business, promoting your land development opportunity can help you successfully attract the right business. Reviewing your website design and content and developing a marketing plan are two key activities.
Your website is a critical communication tool. A well designed, user-friendly website makes an immediate impression – differentiating your community and communicating vital information about your community to businesses and site selection consultants alike.
A marketing plan is an important component of your business attraction strategy for land development. Identifying strategies and tactics to target industries and businesses that fit within your economic development strategy will help you attract the business you want.
Regional marketing is also important, especially for small communities. Use our land marketing brochure template (Word Doc, 43.5KB) to create visually appealing and informative land marketing materials.
Take a look at an example of an effective land marketing brochure, promoting a land development opportunity in the District of Hudson's Hope. Then, use the land marketing brochure template (Word Doc, 43.5KB) to design your own.