Seniors' Directorate Asks: How Can we Communicate Better?

Where do you go to look for information you need? What's the best way to reach you and other seniors?

These were among the questions seniors were asked to discuss at a series of recent Information and Outreach focus groups held around the province. The Seniors' Directorate was seeking input on how best to support seniors with information and resources. About 90 seniors and others took part in focus groups in seven B.C. locations - Cranbrook, Kelowna, Parksville, Prince George, Vancouver, Vernon, and Victoria.

Among the messages we heard from seniors:
Online information is helpful, but many seniors do not use computers and are frustrated when information is available only online.

The BC Seniors' Guide is useful for province-wide information about programs and services, but there is a lack of information about services and programs at the local level.

More needs to be done to reach out to isolated seniors who have limited access to information and resources.

The Directorate will take feedback from the focus groups into consideration when developing tools and resources for seniors.

Many thanks to everyone who took part!