There are new expanded restrictions on advertising vapour products. Vapour products can no longer be advertised in any place, inside or outside, where minors are permitted. This includes all forms of advertising that can be seen, accessed or heard by a minor.
However, if you have an age restricted sales premises, you may continue to advertise within your business so long as minors cannot see or hear any of the promotional materials from outside of your business.
As of December 13, 2021, ticketing for contraventions of the E-Substance Regulation (ESR) are in force. Retailers could be subject to fines in the form of a ticket for non-compliance with the regulation. Enforcement of the Tobacco and Vapour Product Control Act (TVPCA), the Tobacco and Vapour Products Control Regulations (TVPCR) and the ESR continues to be the primary responsibility of Tobacco and Vapour Product Enforcement Officers employed by Regional Health Authorities.
For more information on these requirements, please see the following pages: