Market development

B.C. agriculture, food and seafood products are sold in domestic and international markets. Services are available to inform and prepare farmers, fishers and food processors to take advantage of existing and emerging market opportunities, from local farmers' markets to the growing markets of Asia, Europe and other parts of the world.

Domestic market development

Many British Columbians are aware of the benefits of healthy eating and healthy living for their families, and the environment. Consumer demand is growing for fresh, local foods from sustainable sources. As the “buy local” trend grows, B.C.’s agrifood producers will have more opportunities to supply fresh, healthy food directly to consumers.

• Get marketing information and increase your share of the domestic food market

International market development

B.C.’s agrifood sector is well positioned to grow in international markets where we have a reputation for high food safety standards, a favourable location, lower shipping costs and excellent ties to Asia-Pacific markets. Our products are in demand around the world as a trusted and tasty source of quality nutrition.

• Learn about opportunities in international markets