Value chain innovation

Feed BC’s value chain innovation strategy supports new business relationships that connect demand with existing and new British Columbian (B.C.) food and beverage products.

Highlights include:

• A ministry value chain innovation service to promote demand-driven B.C. product innovation and market opportunities
• Ongoing guidance and advice from the Feed BC Value Chain Advisory Group, Feed BC’s industry standing committee.
• A Feed BC partnership with Sysco Canada (Kelowna) to grow the B.C. food product options available to provincial public health facilities, and other public institutions
• Business-to-business initiatives including ‘product pitch sessions’ to connect the food needs of public institutions with new provincially grown and made food products and suppliers