Tourism resources

There are a number of different funding sources available to support B.C.'s tourism sector.

Destination development is guided by the Strategic Framework for Tourism in British Columbia and aims to help communities grow and manage their destinations. Destination development is focused on enhancing the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.

Tourism has — and will always be — integral to who we are as British Columbians. A thriving tourism industry contributes to an inclusive economy and provides a pathway for jobs, opportunity, and entrepreneurship in our province.

This page includes summary statistics that describe the importance of the tourism sector in British Columbia. It also includes sources for tourism data and statistics. 

Weather events and the COVID-19 pandemic had a significant impact on the tourism industry over the past three years. This created a desire among industry leaders and the Province to reflect, reimagine and think strategically about the future of tourism.

Tourism marketing and promotion in B.C. is led by Destination British Columbia (Destination BC). 

The Government of B.C. collaborates with the tourism industry to guide its work in accelerating recovery and growth of the tourism sector in British Columbia.

These voices are represented in two forums -  the Tourism Sector Recovery Roundtable and the past work of the Tourism Task Force. 

Tourism in B.C. supported over 46,400 jobs in 2020. This includes $2.4 billion in GDP (in 2012 constant dollars) contributed to B.C.'s economy and $1.8 billion in tourism wages & salaries.

There are many different jobs available in the tourism sector. Use these resources to find tourism jobs and access job-related advice.