Tourism Resources

There are a number of different funding sources, programs and resources available to support B.C.'s tourism sector.

Destination development is guided by the Strategic Framework for Tourism in British Columbia and aims to help communities grow and manage their communities as tourism destinations. The focus is on enhancing the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.

As the provincial leader in tourism, the role and responsibilities of the Ministry are to set the strategic direction for provincial tourism priorities. This work is done through collaboration within government, with municipalities, tourism organizations and businesses that creates the fabric of tourism in the Province of B.C.

Tourism has — and will always be — integral to who we are as British Columbians. A thriving tourism industry contributes to an inclusive economy and provides a pathway for jobs, opportunity and entrepreneurship in our province.

This page presents summary statistics that describe the importance of the tourism sector in British Columbia. It also provides sources for additional tourism data and statistics. 

Weather events and the COVID-19 pandemic had a significant impact on the tourism industry over the past several years. This created a desire among industry leaders and the Province to reflect, reimagine and think strategically about the future of tourism.

Tourism marketing and promotion in B.C. is led by Destination British Columbia (Destination BC). 

Tourism in B.C. employed over 154,366 people in 2022. This includes $7.2 billion in GDP (in 2017 constant dollars) contributed to B.C.'s economy and $5 billion in tourism wages and salaries.

There are many different jobs available in the tourism sector. Use these resources to find tourism jobs and access job-related advice.