Destination Development
Last updated on September 18, 2024
Destination development is guided by the Strategic Framework for Tourism in British Columbia and aims to help communities grow and manage their communities as tourism destinations. The focus is on enhancing the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.
Destination BC and the Ministry of Tourism, Arts, Culture and Sport, in partnership with Indigenous Tourism BC and the Regional Destination Management Organizations, are leading destination development planning across the province to support the ongoing viability of B.C.’s tourism sector. Across the province, nineteen 10-year destination development strategies have been created, along with regionally specific strategies. Destination development planning aims to establish B.C. as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations.
For more information or to access copies of the plans visit Destination BC's Destination Development page.
Additional tourism planning resources
A tourism plan provides a picture of the overall vision and economic goals of a destination, and provides a roadmap for the years ahead.
Ideally a tourism plan should encompass three to five years and be flexible enough to take new and unexpected opportunities into consideration during implementation. The following information will assist you to:
- Develop your tourism plan
- Implement your tourism plan
- Monitor and evaluate your tourism plan
Tourism business resources
Over 90% of tourism businesses are small businesses with less than 50 employees. Small Business BC is a premiere resource centre and a champion for British Columbia small businesses. Read this article about Strategies to Start and Grow a Tourism Business.
Explore Destination BC's Learning Centre to find tools and resources to elevate your tourism businesses.
Indigenous communities and businesses can learn more about unique opportunities and resources to participate in the growing Indigenous tourism industry by connecting with Indigenous Tourism BC's Indigenous Tourism Specialists.
Visit Destination BC's Industry Partners page to find information on organizations that assist tourism industry operators with their day-to-day business activities.
Learn how farmers can integrate tourism experiences into their farm offerings (PDF, 371KB) to diversify revenue streams, generate extra income and attract visitors.