Tourism Marketing
Last updated on September 18, 2024Tourism marketing and promotion in B.C. is led by Destination British Columbia (Destination BC).
The corporation
Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for B.C.’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs and visitor servicing.
Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen B.C.’s worldwide reputation as a destination of choice.
The Act
Review the Destination BC Corp. Act, the statute that describes the powers and responsibilities of the crown corporation to develop B.C.'s tourism industry.
The brand
B.C.'s destination brand, Super, Natural British Columbia© highlights the value of our province's magnificent wilderness and recognizes that travellers are drawn to the abundance and diversity of B.C.'s natural landscapes.
- Read more about Destination BC’s marketing activities