Strategic Framework for Tourism in B.C.
Last updated on September 18, 2024Tourism has — and will always be — integral to who we are as British Columbians. A thriving tourism industry contributes to an inclusive economy and provides a pathway for jobs, opportunity and entrepreneurship in our province.
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Overview
The Strategic Framework for Tourism 2022–2024: A Plan for Recovery and Resiliency is our roadmap for rebuilding tourism in the province and a fundamental part of our province’s economic recovery from the COVID-19 pandemic. This framework will play an important role in achieving a more resilient sector as we look toward the future.
The strategic framework has been updated in response to a recommendation of the Tourism Task Force Report and is guided by the foundational principles of the Provincial Government, including:
- putting people first
- lasting and meaningful reconciliation with Indigenous peoples
- addressing equity and anti-racism
- a better future through fighting climate change
- a strong, sustainable economy that works for everyone
Progress
When we released our strategic framework, we committed to sharing the progress made together towards recovering from the pandemic and rebuilding a more sustainable and resilient tourism industry in the province. This progress report (PDF, 16MB) is a result of that commitment.
Strategic framework highlights
Download the Strategic Framework 2022-2024 At a Glance
The strategic framework outlines priorities and concrete actions under three equally important pillars: people, planet, and prosperity.
People
Tourism Supports Healthy, Inclusive Societies
Key Priorities
- Support communities in rebuilding and enhancing their visitor economies
- Support true and lasting reconciliation with Indigenous peoples through tourism
- Continue to support the tourism sector in becoming more inclusive and accessible
Planet
Harness Opportunities for Tourism to Contribute to Clean Growth
Key Priorities
- Build a cleaner tourism industry that is prepared to adapt to climate change
- Support responsible travel and preservation of B.C.’s natural spaces
Prosperity
Sustainable Growth of the Visitor Economy
Key Priorities
- Build back a strong and diverse tourism workforce
- Invest in B.C.’s competitive advantages in the post-COVID-19 pandemic era through destination management
- Attract visitors during all four seasons and to more regions of the province
Working together
The Ministry of Tourism, Arts, Culture and Sport acknowledges the many tourism leaders who provided input and advice that helped shape the strategic framework. As we work towards the objectives, priorities and actions, we will continue to draw on their expertise, experience, partnership, and exceptional leadership.
