Government Communications & Public Engagement (GCPE)

Who we are

We are government communications. We are the strategic communications partner to B.C.'s executive council (cabinet). We specialize in people-first communications, content development, media relations, advertising, multi-language services and more.  

What we do

Our people-first approach to communications makes sure government programs and services stay relevant, visible and accessible to people in B.C. Everything we do is to help connect people in B.C. to the information, services and programs they need to build a good life.

Featured Services

• Strategy and planning: Strategy is the foundation of communications planning and determines the success of any activity. It begins with building a deep understanding of your audience, your goals, and the current context. 

• Writing and content: Clear writing is the foundation of memorable and impactful content. Our storytelling approach helps transform complex policies into content that is relevant for people. We make sure every word serves the purpose of connecting and engaging with our audiences. 

• Media relations and events: Media relations is critical to getting information and stories to people in B.C. Our approach focuses on gathering and sharing stories about people, building relationships with media, and making sure the right information reaches the right people at the right time. 

• Marketing and advertising: Marketing and advertising campaigns are an important tool to help connect people to the information, programs, or services they need. Our approach involves strategically placing campaigns across media channels and platforms, to make sure we are reaching our target audience, at the right time.   

• Graphic communications: Visual and graphic communications are essential for grabbing – and keeping – your audience’s attention. Visuals can help tell a story, convey a complex message, and leave a lasting impact on your audience. 

• Brand style guide: Branding is an important communications tool that helps make sure public-facing communications are intentional and consistent. 

• Photo and video: Images have the power to connect with people in an impactful, lasting way. They can set the tone of your message and create opportunities for people to see themselves in the message you’re trying to communicate. 

• Social media: Social media is where the conversation happens. Our people-first approach focuses on working to understand our audience so that we can engage them on topics that matter most to them. 

• Translation and multi-language: Understanding, respecting and connecting with people from diverse cultures is critical to our work. We strive to communicate with people, where possible, in a language of their choice. Our team of specialists translate and transcreate content into French, Punjabi, Traditional Chinese, Simplified Chinese and Tagalog. 

• Research and insights: Our data-driven approach makes sure all our decisions are backed by research and insights. This allows us to continuously measure the effectiveness of our communications and refine strategies for better results. Key sources of information include media monitoring, social listening, focus groups, polling and public engagements. 

• Web management: Websites are one of the most important ways people in B.C. find information about and access the programs and services that matter to them. We work to create web content that is easy to understand and welcoming to everyone. 

Standing Offers

GCPE also administers Standing Offers for all ministries in the following areas:

• Advertising and Marketing Services
• Communications Specialists
• Event Management Services
• Graphic Design Services
• Writing Services

Communications and Public Engagement: Core Policy

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