Web Analytics Guide

Last reviewed: August 27, 2024

Analytics reports can help your team and clients understand how people interact with your website content:

• This is available for web pages across government
• Gov.bc.ca uses an analytics tracking program called Snowplow to gather data on user journeys through the site
• The information is fully anonymized and then displayed in a Looker dashboard

Reports created include:

• Near real-time results (approximately 15 minutes time difference)
• Flexible reporting options
• Live filtering
• Powerful data export capabilities
• Historical data going back 2 years (the most recent 24 completed months)

Learn more

• Accessing Analytics
• Viewing Dashboards
• Key Icons
• Filtering Data
• Downloading Data
• Training for Analytics
• Understanding Your Data
• Glossary of Terms and Definitions

Recommended web browsers

To avoid display issues that may occur with other web browsers, use one of the following to access reports:

• Chrome 
• Firefox

Reminder

To understand a fuller picture of your data, consider combining analytics results with:

• User experience research
• “Did you find” results
• Other relevant data sources